Strategy
Fintech
Analytics
DaviPlata: cultivating loyalty with fast transactions
Hypothetical case for academic purposes for the development of the Bootcamp taught by Apro Latam, addressing the topics of Product Management, Product Analysis, and UX/UI Design.
For the Q2 of the year, Daviplata wants to become a recurring tool for sending money to its users.
Increase the number of users using DaviPlata to make 2 money transfers.
350,000 registered users in this Q making their second transaction using DaviPlata during the same Q.
150,000
PM's Proposal
The PM of your team suggests creating a quick send button, which allows the user to repeat the transaction they made last time with a single click.
This proposal was born from the insight they found that 97% of users make their second transaction the following week after making their first shipment
01
Increase in registered users, as 100% of them sending the second transaction would not reach the expected KPI.
02
Improve the discoverability of the transaction submit button, due to the drop in conversion funnel.
03
Ease the second transaction, for which the implementation of a feature in the App is proposed.
Campaign
In order to increase leads, we decided to implement an Inbound campaign through social media, providing the opportunity to participate in a free webinar in which to get the most out of what is taught, it is ideal to have the DaviPlata App.
App redesign
The current design seeks to improve the accessibility of the transaction submit button, as well as to give it more visual hierarchy through color contrast.
Feature
With the new feature, we aim to improve the workflow of the transaction process, creating a value proposition that allows the user to choose Daviplata as their preferred app for repetitive operations.
